Paid news potential limited on tablets: study
Although consuming news on a tablet is one of the most popular activities discovered in a survey of 1,200 tablet users, only 14% of them had subscribed to a paid news app, according to a study by the Pew Research Center’s Project for Excellence in Journalism in collaboration with The Economist.
Of those who haven’t paid directly for a news app, “just 21% say they would be willing to spend $5 per month if that were the only way to access their favorite source on the tablet,” said the study. “Of those who have news apps, fully 83% say that being free or low cost was a major factor in their decision about what to download.”
The disinclination to pay for the news caused the researchers to conclude that “the revenue potential for news on the tablet may be limited.”
The study found that 11% of U.S. adults have acquired tablets since the iPad was launched in April, 2010, with 90% of tablet owners using them to consume news. Fifty-nine percent of the respondents said the tablet has taken the place of “what they used to get” from a print newspaper and 57% said apps have taken the place of TV news.
On a positive note, 43% of the respondents said they now spend more time consuming news than before they bought their tablets.