Selling sizzle with the steak

The folks who tattoo bar codes on pears see a future for laser-imprinted advertising on the sides of bananas and kumquats, too.

This is the most innovative concept I have seen since the first time I saw an ad plastered above a urinal in an otherwise-forgettable Applebee’s in Aiken, SC.

If food catches on as an advertising venue, it is only a matter of time until Pfizer slaps an invisible Lipitor ad on the side of steak, so it magically sizzles into view when you grill it.

When they do, make my "medium" rare.