Berkeley sets media-tech leadership summit

A unique, invitation-only conference for senior leaders of technology and media companies will be convened at the Googleplex this the fall by the University of California at Berkeley.

The UCBerkeley Media Technology Summit, which is being sponsored jointly by the Graduate School of Journalism and Haas School of Business, will be held from Sept. 29 to Oct. 1 at the Google campus in the heart of Silicon Valley.

In addition to my teaching duties as a member of the adjunct faculty of the journalism school, I also have been organizing the conference with the guidance and support of Dean Neil Henry and Assistant Deans Gina Rieger and Paul Grabowicz.

The conference is intended to provide the leaders of traditional media companies with new insights into the technologies, consumer behavior and advertising systems that will affect their businesses at a time of momentous change.

At the same time, we aim to memorably underscore the value – and values – of journalism for the participants attending from the technology companies. Those values, of course, are objective inquiry, balanced reporting and effective storytelling.

The intimate nature of the event, which will include a number of opportunities for participants to mingle socially, is designed to provide maximum networking opportunities for some 70 invited leaders from two industries who do not often have the opportunity to interact with one another.

More details are here. To get further information about the conference in the future, please add your name to the mailing list here.