Only 5% in UK would pay for web news
In a Harris Interactive Poll conducted for PaidContent:UK, researchers found that 74% of respondents simply would go to other sites if they were required to pay for access to the news they now get for free.
As for the balance of the respondents, 8% said they would take advantage of any free headlines on the news sites and 12% said they were unsure. The poll was published here this week.
The other interesting finding in the poll is how little readers are willing to spend to read the news. Fully 72% of respondents said they would not want to pay more than £10 per year, or $1.33 per month in U.S. dollars.
That compares with an average acceptable price point of $4.64 per month found in a recent poll conducted for the American Press Institute and the belief expressed by Steven Brill of Journalism Online that publishers can collect $8.33 a month in subscription fees.
Twenty percent of the respondents to the UK poll said they might be willing to pay up to £20 a year (US$2.67 per month) and 8% were willing to go as high as £50 annually (US$6.65 per month).
No one was willing to go any higher.