Editor & Publisher adds Newsosaur column
The March print issue of Editor & Publisher is in the mail, featuring an excerpt from Ken Doctor's highly acclaimed “Newsonomics” – and an exclusive column from Alan Mutter, the newspaper consultant and former Chicago Sun-Times editor who writes the popular “Reflections of a Newsosaur” blog.
In the March cover story, Senior Editor Jim Rosenberg, E&P’s operations expert, explains how Tribune Co. is approaching hyperlocal in both print and digital platforms in the Chicago suburbs.
Senior Editor Jennifer Saba explores what it takes to make money from mobile, and Clyde Bentley of the Missouri School of Journalism offers a timeline for newsrooms to become profitable “mobile-first” centers. Phil Murray of the mergers-and-acquisitions firm Dirks, Van Essen & Murray, surveys the marketplace for newspapers. And Louise D. (Lou) Phelps advises what newspapers can do when ad agencies won’t pay up.
Mutter’s first monthly column, “Newsosaur: Offline/On Target,” tells newspapers how they can get their share of the $17 billion Yellow Pages directory market.
In the exclusive excerpt from his book “Newsonomics: Twelve Trends That Will Shape the News You Get,” Ken Doctor, the former vice president/content services for Knight Ridder Digital, tells newspapers why they must face the fact that their old news world is gone forever –if they are going to prosper amid the two media “revolutions.”