Yahoo readies San Francisco news site
Though hundreds of news shops of every shape and size already cover Northern California, Yahoo will be an instantly formidable competitor because of its vast market reach.
In a breathless email blast to registered contributors at Associated Content, Yahoo said it is “looking for writers living in or near the San Francisco area (like you!) to write compelling, local content — ranging from highlights of your favorite neighborhood destinations to metro-wide, first-person reporting assignments covering the stories and topics not typically found in mainstream news media.”
A questionnaire soliciting personal interests and writing samples from potential contributors indicates that the site will cover crime, local news, politics, weather, traffic, transit, sports, business, local celebrities, personal-interest stories, events and things to do, nightlife, restaurants, social calendar, real estate and development, education.
Those responding to the questionnaire were promised “a $10 assignment to write on any topic about San Francisco!” In the future, Yahoo said “select contributors” will receive “weekly, paid assignments to write articles on SF and their own neighborhoods.”
The Yahoo local site will join literally hundreds of institutional and individual efforts to cover the news in Northern California. Those efforts include:
:: The full complement of traditional commercial mainstream print and broadcast media, as well as some long-standing alternative print media.
:: Handsomely funded non-profit news operations like the Center for Investigative Reporting, Bay Citizen and KQED, that latter of which is a local public broadcaster that just announced plans to expand its local news operation.
:: Some 245 blogs and hyperlocal news sites tracked by the Bay News Network project operated by the Graduate School of Journalism and Knight New Media Center at the University of California at Berkeley.
Though Yahoo may seem to be late to the game, its standing as one of the top five busiest websites means it has far more power than any other competitor to drive traffic to its new local news site. It also has the capability to seek premium prices for the ads run on its local site through a system that targets banners to individuals based on their online behavior.