How newspapers are losing next-gen readers
The must-read report, which was released Monday by the Pew Research Center’s Project for Excellence in Journalism, found an alarming disconnect between younger and older consumers in the value they put on newspapers as sources of information about their communities.
When asked by researchers to identify their preferred source for crime news, 44% of those in the 40-plus category named newspapers, as compared with just 23% for the younger cohort.
In what may be a sign of the desperation of the population in this time of high unemployment, the only area where young and old alike turned with equal frequency to newspapers is hunting for information about jobs. Even there, only 17% of each age group considered newspapers the first place to look.
Pew also found this sobering statistic: Fully 69% of respondents said it would not “have a major impact” on their ability to keep up with news about their community if their local paper no longer existed.