The time for the industry to pivot from print to pixels appears to running low. In the meantime, none of us is getting any younger.
UPDATE (1.17.2013): The above post was challenged in this article at Poynter.Org. Following is my response to the issues raised by the author:
Scarborough Research says 68% of the newspaper audience is over 45 and I say 74%. So, we are not too far apart about the state of play today.
As for the velocity of change, I based my analysis and my blog post on two studies from Pew, which asked where people got their news. In 2010, 21% of those between the ages of 18-29 said they used newspapers. In 2012, the number fell to 8%. In 2010, 26% of those aged 30-49 said newspapers. In 2012, the number dropped to 14%. Newspaper readership also declined among older reader but not nearly as much.
Like my friend, Tom Rosenstiel, the author of the Poynter article, I would rather fix the problems than debate the data. In his new role at the American Press Institute, he is in an exceptional position to do so.