Berkeley Media Tech Summit goes live

The UCBerkeley Media Technology Summit at the Googleplex in Silicon Valley is being live-blogged now in the window below, thanks to participant Chuck Peters, the tech-savvy chief executive of the Gazette Co. in Cedar Rapids, IA.

The summit, which will run through mid-day Thursday, is intended to provide more than 100 invited leaders from media and technology companies with new insights into the technologies, consumer behavior and economic models that will affect their businesses at a time of momentous change.

Live blogging starts about 8:30a PDT. A detailed schedule of conference events is here. Bios of the speakers are here.

The live-blogging cadre recruited by Peters includes Mary Lou Fulton, formerly of the Bakersfield Californian but now working at the California Endowment, Mike Orren of Pegasus News and John Temple, the former publisher of the Rocky Mountain News. We will tell folks at the conference how to participate, so others are bound to join in.

If for some reason the embed below fails, you also can access the live blogging here.

Working closely with with Dean Neil Henry and Assistant Dean Gina Rieger, I helped organize the summit for the Graduate School of Journalism at the University of California at Berkeley. The Koret Foundation, Google and the McCormick Foundation are generously sponsoring the event.

Leaders are scheduled to attend from such traditional media companies as Advance Publications, Associated Press, BusinessWeek, Cable News Network, Comcast, Community Newspaper Holdings, Emmis Broadcasting, E.W. Scripps, Fox Television Networks, Hearst Corp., Lee Enterprises, McClatchy Co., MediaNews Group, National Public Radio, News Corp., New York Times Co., Schibsted, Thomson Reuters, Times Publishing Co., Tribune Co., U.S. News and World Report, Village Voice Media, Wired Magazine and Yahoo.

Next-generation media organizations registered include the Center for Investigative Reporting, Chi-Town Daily News, Everyblock.Com, Google News, Internet Archive, MinnPost, New America Media, PaidContent.Org, Pegasus News, Salon Media Group, San Diego News Network, Texas Tribune, True/Slant and West Seattle Blog.

From the technology world, the scheduled speakers include corporate vice presidents from Google, Microsoft and Yahoo, as well as leaders from such leading start-up companies as Truviso and YuMe. Also planning to appear are experts from the worlds of advertising (Starcom MediaVest) and finance (Austin Ventures and Piper Jaffray). Cutting-edge market research will be presented by professors from Berkeley, Harvard and MIT. Representatives of non-profits plan to attend from the McCormick Foundation and Pew Charitable Trusts.